Produktserie: Stella Soomlais

Stella Soomlai crafts durable, stylish leather bags and accessories, all designed and handmade in Estonia. Led by award-winning designer Stella Runnel, the brand embraces circular design and zero-waste production. Stella has been nominated for numerous awards, including the Environmentally Friendly Company of the Year, or the Golden Needle Chamber Award. Their commitment to sustainability has earned them Estonian Responsible Business Index Gold Level (2022, 2020).

Stella Soomlais: We have great respect for the materials we use. Our designs are crafted to minimize the cutting leftovers. So far, we have managed to reduce the leftovers to only 2-4%. Our goal is to reach zero waste in the next few years. The bag designs follow our own circular concept, which we call Round 2. It enables us to give the product and the material the longest lifetime. This is why our bag design is minimal and with no decor – all details have a function. As high-quality natural finish leather is used, the decor part is done by the material itself – in time, it will have a great patina and it tells its story. Changeable parts enable simple maintenance and after-care. Face-lifting of used products is easy and allows us to direct refreshed bags into the next rounds of usage. The extensive material surface without any seams also allows some redesigning if necessary (e.g., if stains and scratches occur, it’s possible to add a pocket, etc.) or create something entirely new out of the used material.